DirtyStack - brand & strategy
04DirtyStack Brand System
The proposed one-page identity: coastal palette, the five-lockup logo family on light and dark, the dirty-chip rule, and merch in action.
Typography Guide & Audit
The DirtyStack type system - fonts, usage rules, and a live consistency audit of the site.
US Poker Player Market
An infographic sizing the US poker player market behind the DirtyStack opportunity.
Name Decision Brief
The reasoning and options behind landing on the DirtyStack Poker name.
Poker market & data
07Player App Comparison
Our player app against the two biggest live-poker apps, in a 29-row matrix. Three products that look alike and are not: a directory, an operator platform with an app attached, and a player identity product.
RoomDirector vs TableCaptain
Where our room app leads PokerAtlas TableCaptain, where it lags, and which gaps are worth closing. We lead 11, they lead 9, parity 8 - with every claimed gap re-checked against our own code before it was called one.
TableCaptain Teardown
A feature inventory of PokerAtlas TableCaptain 2, read frame by frame off six silent screen recordings - what their floor app actually ships, plus the 22 menu items that exist but were never opened on camera.
Florida Rooms · Schedule Coverage
What we can get from each of the 29 Florida rooms: who publishes a real tournament schedule, who is only on PokerAtlas, and where turnout goes uncaptured - with a screenshot of every schedule surface.
The Global Live Poker Footprint
Where live poker actually runs worldwide - a visual map of the global room footprint.
One Eyed Jacks · Leaderboard 2026
The season points leaderboard for the One Eyed Jacks poker room.
Tournament Intel
Tournament scheduling and field intelligence pulled into one interactive view.
Tools & concepts
01Product & roadmap
07Store Launch Checklist
The living checklist for getting DirtyStack Poker onto both app stores: 71 items across code readiness, testing, store paperwork and submission day, checked off as the work lands.
Getting the App Published
Everything between the player app and both app stores. Twenty-five items, seven needing code after a September bug sweep and a security review found four more. Includes the testing and paperwork deliberately left out of the build queue.
September 26 - The Decision
One decision, three lanes: the room runs its night, we help at the edges, or our software runs it. Built to settle it in one conversation, with the middle lane shown rather than described.
What's Left to Build
Development only, no testing or paperwork. The 44 things that still need code written before the product is launch-complete, plus the wider backlog grouped by theme.
September Tournament Options
Five ways to run The $250 DirtyStack, from using none of our software to running the whole event on it. Kept as the record of the options weighed on 24 August, before the hybrid was chosen.
Full Stack - What Still Needs Building
Development only: what is left to build for The $250 DirtyStack to run on our software, broken down by app. Six required items, down from ten now the check-in kiosk is built, and none of them are new capabilities.
How Much Work Is Left
A portfolio view for partners and investors, broken out by application: ten applications with nine deployed, the 64 items remaining to a complete and sellable product, and the 132 roadmap items beyond that.
Engineering
02Testing Strategy
An audit of what testing exists across the eleven code repos, the recommended toolchain with the alternatives that lost, and a phased plan to put it in place.
Tournament Intel: The Job Map
The fourteen scheduled jobs behind the tournament data, on one page: a timeline of the day, a diagram of where the data goes, and what each job does in plain English.
Palm Technology Group
02Mako IT - Digital Presence Assessment
Proof of concept for the AI-run business assessment product. An independent review of a Bradenton MSP built entirely from public sources, benchmarked against six local competitors.
The Assessment Venture - Business Briefing
What the assessment product is, why it works, and how it makes money. Includes an interactive model of the economics, with the caveat that nothing has been sold or priced yet.